Combustion Ubertor – Ubertor Real Estate Blog https://www.ubertor.com/blog/ The best guide to Real Estate Marketing for Realtors websites worldwide Sat, 15 Oct 2022 04:28:10 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.2 Ubertor Covered in BC Business Magazine (May 2011) https://www.ubertor.com/blog/2011/05/03/ubertor-covered-in-bc-business-magazine-may-2011/ https://www.ubertor.com/blog/2011/05/03/ubertor-covered-in-bc-business-magazine-may-2011/#respond Tue, 03 May 2011 16:32:41 +0000 http://blog.ubertor.com/?p=4072 I did an interview with Tony Wanless a little while ago about the deal that we did with the Calgary Real Estate Board, now known at CREB. Tony’s work came out this month in the print edition of BC Business Magazine. (Be sure to support them and pick up a print copy) In it, Tony talks about the changes we made to our system and how we can deal with large bulk website deals with real estate boards and brokerages around the world. You can see the article below:

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Toronto Mortgage Broker On Ubertor https://www.ubertor.com/blog/2010/12/27/toronto-mortgage-broker-on-ubertor/ https://www.ubertor.com/blog/2010/12/27/toronto-mortgage-broker-on-ubertor/#respond Mon, 27 Dec 2010 13:28:15 +0000 http://blog.ubertor.com/?p=3546 I received an email from an Ubertor client the other day that I wanted to share. It is from a mortgage broker in Toronto who uses the Ubertor website platform for their business. You can see their website here.

Steve,

We’ve been with Ubertor for well over a year and I’m consistently impressed with the level of service I get from the “live help” support team. For a non-tech guy like myself, they never leave me hanging and always support through to delivery. It’s going that extra step and seeing the request through to completion that sets your support apart.

Best,
Mark
www.tridacmortgages.com

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Arizona Association of Realtors Hot on Video https://www.ubertor.com/blog/2010/02/02/arizona-association-of-realtors-hot-on-video/ https://www.ubertor.com/blog/2010/02/02/arizona-association-of-realtors-hot-on-video/#respond Tue, 02 Feb 2010 18:18:30 +0000 http://blog.ubertor.com/?p=2777 arizona realtors 5The Arizona Association of Realtors “REALTOR® Magazine” has 2 articles in it this month all about online video. Myself and Ubertor have been quoted in both as well as Ubertor client Ian Watt.

Their first article “12 Ways to Incorporate Video into Your Business” references Ubertor’s video syndication functionality that helps agents get their videos onto YouTube, Viddler and our own CombustionVideo.
http://www.aaronline.com/AZR/2010/Feb/Video.aspx

Their second article “Should You Be Vlogging?” opens with a couple quotes from me about the use of online video. From the article:

“Video is the closest thing you’ve got to meeting somebody in real life,” explains Stephen P. Jagger, founding partner of Ubertor, which helps agents develop video-focused websites. “They can watch you, hear your passion for a topic, see your smile. You earn their business before they’ve even met you.”
http://www.aaronline.com/AZR/2010/Feb/Vlogging.aspx

Interested in giving Ubertor a try? You can signup at Ubertor.com and play with the video functionality with no obligation. Your first 30 days are free, there is no contract and new setup fee.

arizona mag 5
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Ubertor is an Inman News 2009 Innovator Award Finalist https://www.ubertor.com/blog/2009/06/15/ubertor-is-an-inman-news-2009-innovator-award-finalist/ https://www.ubertor.com/blog/2009/06/15/ubertor-is-an-inman-news-2009-innovator-award-finalist/#respond Mon, 15 Jun 2009 20:58:20 +0000 http://blog.ubertor.com/?p=1824 innovator_awardsFantastic News – Ubertor has been nominated as an Inman News 2009 Innovator Award Finalist. ”

Winners of the 12th annual awards — which honor companies that use technology and innovation to enhance the real estate transaction process and improve the overall experience for consumers and real estate professionals — will be announced during the Real Estate Connect conference in San Francisco, which runs from August 5th – 7th 2009.” (via Inman News)

Thanks to Inman for recognizing our efforts! Good luck to all of the other finalist including Ubertor client Ian Watt who is a finalist for “Most innovative blog”.

Are you interested in trying out the Ubertor product? You can signup online at www.ubertor.com for a 30 day free trial with no contract, no setup fee and no obligation. Let us show you what you can do with an Ubertor website.

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Twitter Heads – Vancouver Courier https://www.ubertor.com/blog/2008/12/13/twitter-heads-vancouver-courier/ https://www.ubertor.com/blog/2008/12/13/twitter-heads-vancouver-courier/#respond Sun, 14 Dec 2008 01:03:50 +0000 http://blog.ubertor.com/?p=1425 I had the honor of being the feature of a Vancouver Courier story on the use of Twitter in the business world. Michael McCarthy wrote a great article about myself and 2 other Vancouver Twitter users. Here is the article that ran this weekend.

Twitter heads
If you aren’t twittering online, you’re falling behind, say perpetually connected people like Steve Jagger. Social media tools are radically changing the way we communicate.

Michael Mccarthy,
Special to Vancouver Courier
Published: Friday, December 12, 2008

Steve Jagger takes his usual seat by the window at the Raging Bean Café in Yaletown, turns off his iPhone and plugs in his Mac Powerbook to check his “tweets.”

The Bean is his home away from home; actually, anyplace with wireless Internet is his office. Jagger, like the room full of other people tweeting here at the Bean, is moving too fast for things like offices, meetings, employing staff or even email. Welcome to Twitter and the future of instant communication. If you think email is fast, dude, like you are sooo way behind. Real-time messaging is upon us in a big way, and the world will never be the same.

“The best way to explain Twitter is simply to show you,” says Jagger, typing a few words into his laptop. “I’ll tell people I am at the Bean talking to the Courier about a story on social networking and then watch what happens next.”

Bingo, within 15 seconds a series of replies–tweets–pop up on his screen. Some tweeters say hello, others suggest possible story angles. Reporter Gillian Shaw from the Vancouver Sun weighs in with a comment. A tweeter named Fuzzy Dave asks for a quick review of the café for his restaurant website, and Jagger replies with a few lines.

Within a minute the twittering is over, although if Jagger had asked a serious question requiring debate the conversation might roll on for days with dozens of people involved.

“I’ve got 228 people whose conversations I am following right now on Twitter,” says Jagger, checking his iPhone for instant messages and typing in a brief response, “and 427 people following my conversations. On a slow day I’ll post seven or eight tweets a day, and I may receive dozens. The other day I asked where I could get a fast haircut, and I got eight replies in eight minutes, from real people with real answers in real time.”

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (tweets), which are text-based posts up to 140 characters in length, or about one sentence long. Updates are displayed on the user’s Twitter profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in their circle of friends, or share with the public. Users can receive updates and responses via the Twitter website, RRS feeds, email or through an application such as Twitterfon or even on Facebook.

Founded in 2006 by a small podcasting company in San Francisco, Twitter began as an internal communication device for the company’s own employees, but rapidly spread and gained immense acceptance in the high tech community everywhere. Thanks to its repeated mentions on CNN during last month’s U.S. federal election, Twitter stands poised to become just as well-known and popular in the general public. According to the Financial Times, a few weeks ago social networking giant Facebook held acquisition talks with Twitter, with a buying price rumoured to start at $500 million. Twitter executives turned the deal down flat; it appears that a lot of people consider Twitter to be one of the most efficient communications tools ever created, and half a billion bucks isn’t enough to buy the model.

“If I update Twitter, it updates Facebook and my blog, and suddenly I have spoken to thousands of people,” says Jagger, reaching for his coffee. “I don’t use email much anymore and I think social media will largely replace email soon. Twitter is only 140 characters so you have to be short and succinct, and you can hold many more conversations. And it’s really fast.”

Twitter has enjoyed a 600 per cent increase in just 12 months, with more than six million users as of this month and millions more joining every week. Celebrities such as John Cleese, British actor Stephen Fry, tennis player Andy Murray and pop star Britney Spears are singing its praises.

Twitter was used extensively by Barack Obama throughout his presidential campaign to keep young, tech-savvy supporters fully appraised of rallies, debates, key policy discussions and ways in which they could get the vote out. It probably won’t be long before Twitter surpasses Facebook, last year’s social media phenomenon, which now boasts a global audience of more than 120 million users.

Aside from finding out where you can get a haircut in a hurry, what else can you chat about on Twitter? Jagger, 31, says the uses are endless for business, politics, the non-profit and fundraising worlds–and the general public of course. Formerly in advertising, he has built two businesses, a real estate company named Ubertor and a marketing company called Reachd.com, which teaches social media by using social media tools like Twitter. He now has thousands of real estate agents paying attention to his blog, business is up “a lot,” and Jagger has stopped using all other forms of marketing. His speaking engagements to various groups explaining how social media works have resulted in “about a 25 per cent increase in new business.”

His marketing strategies at Reachd–taught weekly at a local Irish pub in Yaletown–are “packed” with company executives trying to learn about social media tools as fast as possible.

Aside from twittering, Jagger films himself on other social media tools such as his Pure Digital Flip Video camera ($150, but free with his seminars) giving updates and reviews. He then posts those short video clips on his blog, then alerts followers to these video updates using Twitter. His entire office is comprised of his iPhone, Flip camera and laptop, which means he has few staff or expenses or meetings to slow him down. He’s too busy making money to hold meetings.

It’s the staff meetings and actual (versus virtual) offices–and the old school model of big business where events move so ponderously–that Jagger warns will leave many behind when real time communication takes over. For instance, he’s just back from a training session with reporters in the newsroom of the Vancouver Sun, and shakes his head at the negative reaction he received from older reporters who think that desktop computers, cubicles with filing cabinets, meeting rooms, the Internet, voice mail and a nice desk with a view of the waterfront comprise the state of the art in modern media.

“Big business is having a hard time getting a handle on this new media,” says Jagger, checking his iPhone that keeps beeping. “Meetings are such a waste of time. Reporters ought to be out on the street, staying on top of events, shooting and posting their own instant video and photos, filing copy from their iPhones. Why does the Vancouver Sun need a big fancy expensive office right on the waterfront?”

“Why can’t the public act as reporters and submit their own photos to the newsroom? Because union rules forbid it?” says Jagger. “Well, an awful lot of these reporters and photographers are going to find themselves laid off as soon as their business model expires.”

At a recent Board of Trade event last month titled Tough Talk for Tender Causes: The Case for New Communications Tools, Jagger and three other local experts on social media spoke to a packed room full of executives from Vancouver non-profit agencies. The speakers talked about the future of communication using blogs, Twitter, Facebook and other social media tools, especially as they pertain to organizations that need publicity and to fundraise. In a world where nobody knows where the economy is heading next, you could have heard a pin drop. Jagger, however, while extolling the virtues of instant messaging to build social networks, also mentioned the other side of the coin. In a world where people hold real time conversations in cyberspace, a lot of people are listening and nothing you say or do is private.

“The fact is, using new media, you can’t stop people from talking about you,” says Jagger. “The best that you can do is control the conversation. If someone does business with you and has a negative reaction, their comment can and will be posted publicly and people will respond to it. You don’t control your brand any more, the community will control the brand. Everything you do in the future will be in the public domain. If you smoke at parties, your photo may end up on Facebook. If you are caught drinking and driving, expect everybody to know about it immediately. If you lie, exaggerate or dissemble, in the future it is going to catch up to you. Honesty and integrity will be vital in all your real time communications.”

Does Jagger twitter endlessly like a Blackberry addict, at parties and dinner and during meetings? “No, I don’t check messages when I am out. If you want to talk to me, you have to call me on my cellphone, if I have it on. I only check my messages a few times a day. I’m too busy working.”

…… Conclusion of the story located here.

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4,347 reasons to use myRealPage.com? I don’t think so. https://www.ubertor.com/blog/2008/03/28/4347-reasons-to-use-myrealpagecom-i-dont-think-so/ https://www.ubertor.com/blog/2008/03/28/4347-reasons-to-use-myrealpagecom-i-dont-think-so/#comments Fri, 28 Mar 2008 23:46:00 +0000 http://blog.ubertor.com/2008/03/28/4347-reasons-to-use-myrealpagecom-i-dont-think-so/ I received an interesting email today from a company that sells websites to real estate agents. I find the use of our logo in their marketing material interesting, but even more interesting is how they choose to compare their system to ours. Strictly price based, and for the most part incorrect. The below image is what they have sent out:

myrealpage

MyRealPage is choosing to use pricing as their tool of comparison but what I find interesting is that they claim that their service is the exact same as ours and that their websites include these services at no extra charge. I would suggest that anyone interested in looking at our services take our system for a test drive. You can signup on our website and have your website ready in 90 seconds, plus you get the first 30 days free.

Try it.

The above image is incorrect in a few ways. First, some of those items are just plain wrong. The ability to change the masthead and banners is included in every website for NO extra charge. Secondly, are they really saying that the SEO enhancement that we offer for $495 is free on their system? Really? I don’t think so. Thirdly, adding pages to your website is included in your site, it just depends on which plan your on. One of our plans gives you the ability to add 20 additional pages to your website as no charge. That 20 is over and above the 10 pages that the site comes with and does NOT include listings or blog posts as pages.

I’m very confident in our system. It is head and shoulders above our competitor(s) and has excellent search engine optimization features that are second to none. We lead, our competitors follow.

Are you interested in what makes us unique and ahead of the pack?

– our system has the CSS unlocked so that any designer can manipulate the look and feel of your website
– even without our SEO enhancement our websites do extremely well within the search engines
– we do not lock clients into a contract
– we do not charge a setup fee
– we offer you the ability to try our system for free so that you know exactly what your getting
– we are on the pulse of real estate marketing across North America
– instant live help
– constant improvement to the Ubertor system
– in page SEO features that automatically update (title tags, sitemaps, etc) [w/o the enhancement enabled – it gets even better with the enhancement enabled]
– video support built into ever listing
– blog built into every website
– plus much more

There are tons of features that our system offers. The big question is, what do you need?

I will end this post with this… Ubertor’s realtor website software system follows Google’s Webmaster Guidelines to ensure your success within the search engines. Does your current supplier?

If you have any questions about your website, Ubertor’s services or anything at all, feel free to contact us. You can add your comments to this post, connect to our live help, or phone us.

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6 Random Photos https://www.ubertor.com/blog/2006/10/08/6-random-photos/ https://www.ubertor.com/blog/2006/10/08/6-random-photos/#comments Sun, 08 Oct 2006 22:05:44 +0000 http://blog.ubertor.com/?p=368 I’m just going through some photos and figured I would post a couple of them here….

david in san francisco
Here is my business partner Mike Stephenson, myself and David Heinemeier Hansson in San Francisco at Dotties True Blue Cafe having breakfast a couple of years ago.

ubertor staff and contractors
Here is some of the Vancouver Ubertor team in December 2005

homer yaletown
I snapped this shot at the opening of the Homer and Helmcken sales center a while back. Lots of condo buyers looking to snap up Vancouver’s precious downtown units.

zillow office view
I took this picture about 5 months ago from the offices of Zillow. What a nice view they have from their downtown Seattle offices.

chicago
Myself and Mike Stephenson in Chicago doing some sight seeing after a workshop at 37Signals in September 2004.

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NEW Comparables Tab https://www.ubertor.com/blog/2006/07/17/new-comparables-tab/ https://www.ubertor.com/blog/2006/07/17/new-comparables-tab/#respond Tue, 18 Jul 2006 01:11:53 +0000 http://blog.ubertor.com/?p=304 We have just launched a new feature to our Ubertor Software that gives the Realtor the ability to add comparable homes to their listing. This feature has been rolled out in Beta at the moment as we continue to refine its look and feel. Here is what you will see within each of your listings in the control panel:

compare real estate listings

Check out http://www.andrewhasman.com/115 to see an example of the comparables tab in action.

You will be able to add listings and solds that are comparable to the home that you are trying to sell. It is going to be a great way to gain exposure to your listing as well as you other listings/solds. The system will map the listings onto Google Maps so that users can see where they are in respect to each other as well as see the details of the homes.

Here is what it looks like from the website users point of view:

Here is what it looks like from the Ubertor control panel:

andrew hasman - vancouver real estate

Check out http://www.andrewhasman.com/115 to see an example of the comparables tab in action.

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