By: Luanne Highlander

Luanne Highlander — Fri, 03 Aug 2007 01:56:42 +0000

Current real estate marketing data shows that over 50% of home buyers began their search on the internet. As a previous sales & marketing director for a national magazine, and now a realtor, I do a mix of internet marketing as well as print. Magazines and newspapers are still favored in the paper version, especially the over 45 crowd. People still get and read the local newspaper (they may say after “it has nothing in it”, but they still read it at least every Sunday).
We find that mixing print and internet marketing helps people remember you…especially repeat clients that you helped find or sell a home. Just last week one old client saw me in the Bellingham Herald , our local newspaper and called us because they were thinking of moving. They said they were glad to see I am still in business.
That said, I am increasing our internet marketing this every year, while lessoning some of our ads in print.
I wouldn’t throw out all print…but when you do make a statement! It works for me.

By: Sam Chapman

Sam Chapman — Wed, 01 Aug 2007 22:33:34 +0000

I can’t believe it took a cratering real estate market for newspapers to see the pull-out of real estate advertisers. The internet has been the rage for several years now. Many newspapers across the country have seen a dramatic decrease in circulation because you can get just about everything online. Many agents I know of in the Austin market advertise in the newspaper only to pacify their clients.

Comments on: newspapers losing ground to the online world

By: Luanne Highlander

By: Sam Chapman