Realtor Websites – Ubertor Software – Ubertor Real Estate Blog https://www.ubertor.com/blog/ The best guide to Real Estate Marketing for Realtors websites worldwide Mon, 17 Oct 2022 17:59:25 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.2 Latest this week on Real Estate Site Showcase https://www.ubertor.com/blog/2016/08/23/latest-this-week-on-real-estate-site-showcase/ https://www.ubertor.com/blog/2016/08/23/latest-this-week-on-real-estate-site-showcase/#respond Tue, 23 Aug 2016 18:13:13 +0000 http://blog.ubertor.com/?p=13260 With so many different web design styles & trends on the rise, it can be difficult to discern which approach would be best suited for you & your branding. As you know, websites are a major tool for Real Estate Agents in capturing new leads & when used to its maximum potency can be a gold mine for business generation. Oftimes, whether a site visitor knows it or not, design plays a big factor in enticing potential client action. One true & tried method is to create a narrative in your home page navigation. Structure the layout in a way that not only flows intuitively but engages visitors with the Realtor as if they were there themselves all the same. Here are a couple of websites here at Ubertor that do a fantastic job at conveying their brand message, and looking great while they’re at it.

SHALI TARK

  • MEANINGFUL & PERSONALIZED PHOTOGRAPHY: What segregates Shali’s home page from all the others is their breaking away from conventional stock photos & using beautiful portrait shots – both posed & candid – in lieu of them strewn throughout the site. This creates an immediate human familiarity & connection, building a sense of trust before a single exchange is even made. Investing in high quality portraits ensures you become a familiar face amongst your visitor’s memory & impresses an air of professionality.
  • FRESH & PLAYFUL PRESENTATION: With layout & content creatively assorted in grid & table format, Shali’s website is fraught with visual appeal. Shali makes eclectic use of colour, shifting between the cool hues of her personal logo brand & warm pastel elements without it being harsh to the eye or an over exaggeration of contrast.
  • SOCIAL MEDIA MAVEN: You never know whether the next sale will come from the last tweet, facebook post, instagram picture or whichever platform you decide to market on. Shali is an expert at keeping her social media accounts up to date and her followers connected.

THOMAS BEESON

  • BOLD & BEAUTIFUL: In a world where text is arguably the most commonplace thing around, typography can so easily be taken for granted. However, Thomas does not cut any corners with purposeful font choice. Artful & deliberate, the typography on Thomas’ site comes in a wide range to highlight different components.
  • ATTRACTIVE INTERIOR PAGES: Minimalistic expression is portrayed through his simple & clean interior layout. Eye catching photos are the basis of which his website speaks. Great typography and visual cues integrated make for a powerful website. Not to mention it is also user friendly & intuitive!

Interested in seeing more from Limelight Marketing? Head over to their website to view their full portfolio & connect with their team!

SARAH PENIKETT

  • CLASSY COLOUR SCHEME: There’s no argument that gold against a black backdrop is a classic colour scheme contrast that spells sophistication. Plastered atop of her backdrop, her website is streamlined with very well-written content.
  • DIVERSE PORTFOLIO: Real estate market is multi-faceted & Sarah has all the bases covered for her clients from downtown condos to new house developments on top of her MLS active listings. Easily accessible, there are a variety of methods to search for houses on Sarah’s website.

Are you a Real Estate Agent looking to take the next step in your business by transforming your website to fully meet your branding needs? Contact us today to connect with our very own design experts who can help enhance, & make the most out of your web design!

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This Week on Real Estate Site Showcase https://www.ubertor.com/blog/2016/06/03/this-week-on-real-estate-site-showcase/ https://www.ubertor.com/blog/2016/06/03/this-week-on-real-estate-site-showcase/#respond Sat, 04 Jun 2016 00:15:05 +0000 http://blog.ubertor.com/?p=13168 There are many ways for a Real Estate website to stand out. However, in order to separate yourself from the influx of Agents abound working to make their online presence known, it needs to stand out in a way that compels users to stick around long enough to take action. Subsisting on a standardized template just might not be enough anymore, & neither is good content if it isn’t appealingly displayed. This week, we hand pick 3 websites here on Ubertor that go beyond the meaning of a customized design, & exemplify fully-personalized branding, with designs that are unique to each of them & truly away from the crowd.

 

CLAIRE LELACHEUR

  • BEAUTY MEETS CREATIVITY: It takes more time to describe than for anyone to see right away that Claire’s site is not only absolutely stunning, but rife with personal touch. You want your first impression to be a lasting (& not the last) impression, & upon arriving to Claire’s website, visitors won’t be able to help but stay & find out what lies behind the red door. This goes for any device you’re peering her site on, as it has been programmed to fully function responsively!
  • MODERNIZED LAYOUT: Subsequently after the initial welcome, everything you need to do business with Claire is laid out in streamlined & decorous order. Employing the latest techniques in design technology – like gorgeous parallax scrolling to add an extra layer of dimension – Claire’s site is laden with interactive content & appeal that effortlessly provokes visitors to take their respective action.

 

CAROLYN SCIME

  • FIRST CLASS APPEARANCE: Another beautiful design from our approved vendors at Limelight Marketing, everything about Carolyn’s website emanates elegance & class. From well chosen typography to high definition photos showcasing the quality of homes they deal with – such as equestrian property – this design is a sure hit with their target market & beyond.
  • EFFECTIVE USE OF COLOUR: Gray already being a sleek & professional hue to administer on branding, Carolyn’s design makes smart use of this monochromatic tone by contrasting it against sparse, but effective pops of colour. Colour foils are used by designers to draw the spectator’s eye to a particular area, & Carolyn’s design does just that by creating beautiful, yet unobtrusive colour contrast.
  • FOCUSED MLS SEARCH: With a fixation on a few, focused, communities in the Toronto area – complete with attractive presentation right on the home page – visitors looking to shop or sell within the area can be certain that their needs will be well attended-to.

Interested in seeing more from Limelight Marketing? Head over to their website to view their full portfolio & connect with their team!

 

SUNNY DAY REAL ESTATE

  • MEANINGFUL GRAPHICS: Nothing proclaims “CLICK ME!” more than utilizing unique & dainty graphics for your site’s call to action elements. Good graphics are great visual communicators & a lot of credibility is to be had when a design is customized, with a message exclusively belonging to that business alone. With branding borderlining art (By our talented Approved Vendors at CREB no less!) Sunny Side Real Estate has a design that expresses the adventurous, & nature imbued spirit of the Vancouver community.
  • CUSTOM PROPERTY PAGES: Not only do they feature a broad scope of neighbourhoods for prospective Vancouver buyers & sellers, Sunny Side Real Estate also breaks the mould by having their listings featured in a 2-column format, consistent with their branding’s design. This gives visitors a clean & structured, browsing experience.

Want to see what else CREB has in store? Head over to their website to view their full portfolio & connect with their team! 


Are you a Real Estate Agent looking to take the next step in your business by transforming your website to fully meet your branding needs? Contact us today to connect with our very own design experts who can help enhance, & make the most out of your web design!

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New this Week: Real Estate Site Showcase https://www.ubertor.com/blog/2016/05/11/new-this-week-real-estate-site-showcase/ https://www.ubertor.com/blog/2016/05/11/new-this-week-real-estate-site-showcase/#respond Wed, 11 May 2016 11:00:49 +0000 http://blog.ubertor.com/?p=13115 The anatomy of an effective web design may seem tricky to achieve from the outside looking in. Sometimes, it seems you have to sacrifice form for function or vice versa. However, this doesn’t have to be the case when the right practices are in place. This week, we begin taking a look at websites here on Ubertor that have the fine alchemy of fusing great aesthetics with ease of usability down pat, as well as putting a spotlight on the key elements that make them shine.

 

MEINZER & JAMES

  • EFFECTIVE BANNER: What better way to truly feature a property than by placing it front & centre on the homepage? Scroll through gorgeous, high quality photos of Meinzer & James’ latest listing from the very get go.
  • SIMPLE & CLEAN design with a strong visual structure allows visitors to navigate the homepage with no fuss, making it the furthest thing from a cumbersome affair when seeking out where you need to go.
  • DEVELOPMENTS ON DISPLAY: Developments the Meinzer & James’ group are associated with are attractively showcased.
  • ACCOLADES ON DISPLAY: In a similar manner to the development section, having their brokerage achievements organized in attractive form establishes professionalism & trust for their visitors.

 

AARON MACRAE

  • MINIMAL SCROLLING Visitor retention is maximized in a sleek, & unobstructive way by confining text & design within a more minimalist, yet effective framing. No need to exercise your digits scrolling down to find the information you need!
  • EASE OF CONNECTIVITY: Simply arriving at his homepage alone, Aaron makes it an incredibly uncomplicated approach to do exactly what a Real Estate website was made for: Connecting with the Real Estate Agent & team. With a user-friendly Live Chat & a candid “Text Me” button abound, visitors are basically one click away from their first conversation with Aaron.

 

NANCY FONG

  • EYE CATCHING BUTTONS: With a design created by the talented Limelight Marketing team – one of our Approved Ubertor Vendors – well designed buttons with good use of typography make it easy for visitors to know exactly what their next action will be, & take it.
  • HIGH-DEFINITION VIDEOS are used on the homepage to consolidate Nancy’s written testimonials. This automatically gives us a bridge of familiarity to Nancy, that engages her visitors & literally gives a voice to her existing clientele.
  • COMMUNITY FOCUS: Prospective Richmond residents are in good hands as Nancy offers a wealth of options specific to Richmond sub areas. Users are able to narrow in their focus, & the Agent’s area of expertise is expertly highlighted.

Interested in seeing more from Limelight Marketing? Head over to their website to view their full portfolio & connect with their team!

 

Are you a Real Estate Agent wanting to learn more about making the most of your online presence? Contact us today & we’ll put you in touch with our very own design experts to help optimize your web design!

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April 2016 Market Report Infographics: REBGV, VREB, CREB & TREB https://www.ubertor.com/blog/2016/05/06/april-2016-market-report-infographics-rebgv-vreb-creb-treb/ https://www.ubertor.com/blog/2016/05/06/april-2016-market-report-infographics-rebgv-vreb-creb-treb/#respond Fri, 06 May 2016 15:00:06 +0000 http://blog.ubertor.com/?p=13103 April 2016 Housing Market reports are out and so are our visually instructive infographics! Learn about the real estate market at a national level. Vancouver and Toronto continue to raise dispute about the rising prices. Unaffordability pushes Vancouver locals to Victoria, increasing home sales while in Calgary the situation remains obscure. Reports provided by the Real Estate Board of Greater Vancouver, Victoria Real Estate Board, Calgary Real Estate Board and Toronto Real Estate Board.

 

Greater Vancouver

 

Victoria

 

Calgary

 

Toronto

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NEW Feature: Simplified Community Search https://www.ubertor.com/blog/2016/04/15/new-feature-simplified-community-search/ https://www.ubertor.com/blog/2016/04/15/new-feature-simplified-community-search/#respond Fri, 15 Apr 2016 15:00:30 +0000 http://blog.ubertor.com/?p=13077

We’ve been expecting you

We’re pumped about this one. We’ve turned a process that implied hours of tedious work and frustrating support emails into and easy-as-pie automated community search. Sayonara ironic manual autofill categories and hello automized community page.

How it works

Our newest update is a software module that automatically pulls all active listings pertaining to a selected area and slots them into that area’s different neighbourhoods and communities. These listings will update automatically, so no need to worry about outdated information. You’ll also be able to update the search, i.e. add/remove areas anytime you want.

With this simplified community search tool you can establish a broad search criteria based on area and property type. Select as many areas in within your board as you want, then select the type of properties you’ll want to display and presto!

You’ll go from this:

To this, in a matter of seconds:

 

Here are some Übertor clients who are already using the community search on their real estate websites: Ben Gardecki and Tyler Giesbrcht. Pretty neat eh?

So what’s the catch?

Gotcha! There is no catch, this new feature is 100% FREE so if you’re interested in having it on your site simply give us a poke on live chat or shoot us an email to clientservices@ubertor.com and our tech team will turn on the module for you and you’ll be able to take over from there!

 

We love feedback! Please let us know what you think.

 

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NEW FREE Luxury Responsive Template! https://www.ubertor.com/blog/2016/04/12/new-free-luxury-responsive-template/ https://www.ubertor.com/blog/2016/04/12/new-free-luxury-responsive-template/#respond Tue, 12 Apr 2016 15:00:29 +0000 http://blog.ubertor.com/?p=13064 Ubertor Luxury Responsive Template for Real Estate Websites

It’s here! Übertor’s newest responsive template. Luxury lives up to it’s name. Displaying sophisticated, easy-to-use features and a sleek design, this template is ideal for all busy realtors looking for a beautiful yet low maintenance website.

Here are some homepage features found in Luxury :

  • Wide screen banner fit for high resolution, HD photographs that really make a statement.

Ubertor Luxury Responsive Template Wide Screen Banner

  • Comprehensive and exceedingly visual call-to-action buttons.

Ubertor Luxury Responsive Template Call to Action Buttons

  • Featured Listings section to promote those elite and unique listings.
  • An embedded property search tool to provide your visitors with a pleasant user experience.

Ubertor Luxury Responsive Template Featured Listings

Additional Features:

  • 5 Font variations
  • 8 branded brokerage variations including, Royal Le Page, Sotheby’s and Remax.
  • Customizable colour scheme
  • 100% responsive, auto-adjusts to any and all mobile devices

This fabulous new template is available NOW for FREE for any Übertor client.Here’s a live demo of our new template!

Follow the instructions below to active the Luxury template or contact our chat support and they’ll gladly lend a hand!

  1. Once you’re logged into your control panel select the Account & Settings option from the left hand menu.
  2. From the tabs across the top of your screen select the first one from the left labelled Template Design. 
  3. Select the desired variations from the dropdown menus pertaining to the Luxury by Übertor template and click Activate. Done!

 

 

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January 2016 Market Report Infographics: REBGV. VREB, CREB & TREB https://www.ubertor.com/blog/2016/02/04/january-2016-market-report-infographics-rebgv-vreb-creb-treb/ https://www.ubertor.com/blog/2016/02/04/january-2016-market-report-infographics-rebgv-vreb-creb-treb/#respond Thu, 04 Feb 2016 15:30:17 +0000 http://blog.ubertor.com/?p=12913 Feast your eyes on on our first infographics of 2016! Discussions about implementing restrictions and new policies to manage Vancouver’s soaring prices continue, while Calgary experiences yet another bad month. The most crucial facts and figures about Canada’s real estate markets, neatly laid out for you by our team of designers. Market reports provided by The Real Estate Board of Greater Vancouver, Victoria Real Estate Board, Calgary Real Estate Board and Toronto Real Estate Board.

GREATER VANCOUVER

Vancouver Statistics

VICTORIA

Victoria Statistics

CALGARY

Calgary Statistics

TORONTO

Toronto Market Statistics
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About Our IDX Search. Now Live on Ubertor.com https://www.ubertor.com/blog/2015/11/26/about-our-idx-search-now-live-on-ubertor-com/ https://www.ubertor.com/blog/2015/11/26/about-our-idx-search-now-live-on-ubertor-com/#respond Thu, 26 Nov 2015 19:45:13 +0000 http://blog.ubertor.com/?p=12684 We couldn’t be more excited about the launch of our new IDX map! It’s quickly become a customer favourite. If you missed our blog on the 11 reasons why you will love this new search not to worry! Everything you need to know about our new IDX Map search can now be found directly on the Übertor website. 

Here’s a little sneak peak!

Real Estate Property Search

IDX Enhanced Map Search

Already convinced? Get IDX on your site today!

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