Driving traffic to your website can be tricky, let alone attracting the right kind of traffic. Many clients of ours often ask us how to accomplish just that, and we often recommend one of our newest service, Ubertor Search Ads!

Through our partnership with Dynamic Creative, an official Google partner, we are able to offer automated and effective Adword campaigns for you. Click HERE to register for our third webinar and get all of your questions answered on the spot.

With 2015 just around the corner, every Realtor will be thinking of new and cost efficient ways to leverage their marketing dollars.

To continue our brand promise of keeping the business of Real Estate easy, Ubertor will be officially partnering with Dynamic Creative, a premium digital advertising platform and official Google partner to provide our users with automatic, scalable and highly effective Google AdWords campaigns for their properties.

To give you an idea about the landscape of Real Estate searches and Google – since 2010, Real Estate related searches on Google.com have grown 253% with 90% of ‘home buyers’ searching online during their home buying phase.

The big question is – Are you capitalizing on this?

To help our users understand a bit more about Dynamic Creative and how they can help us to effectively maximise marketing spend, I opened up the floor for Trevor Glen, their Chief Operating Officer to answer a few questions:

Who is Dynamic Creative?

Dynamic Creative is a search engine marketing company that specializes in profit driven marketing campaigns. Their exclusive Dynamic Creative Ad Platform offers a suite of related tools that maximise online advertising spend.

In essence, what does Dynamic Creative do for Realtors globally?

Dynamic Creative’s Automated Ad Platform in combination with Ubertor’s Real Estate Platform will create a series of Realtor specific Google AdWords Ads that will target and lead potential buyers and sellers directly to Ubertor user websites. In essence, this product (Ubertor Search Ads powered by Dynamic Creative) are effective in qualifying a list of new and potential leads specific to individual Ubertor Realtors, at the critical time that they are looking to buy or sell a property.

Who makes up the Dynamic Creative team, and what experiences do they have in the digital advertising space?

The Dynamic Creative Team comprises of 30 employees who are specialists in Paid Search. Together they offer high level technical and design specialties in the areas of:

• Software integration

• Conversion tracking & data analysis

• Google analytics

• Profit driven marketing

• Campaign design, management & optimisation

All staff assigned to customer accounts are Google qualified.

What type of results has the Dynamic Creative team produced for past, and present clients?

Dynamic Creative is focused on increasing profitability for all clients across a variety of industries and has achieved some outstanding results.

By using the Dynamic Creative Ad Platform, the Dynamic Creative Team has recently increased lead volume by over 66% for their Australian Real Estate customers. In just under a 3 month period, the team has been effective in maximising their online advertising spend whilst generating additional qualified leads.

What can Ubertor users expect the Dynamic Creative team to deliver to them?

Users of Ubertor Search Ads can expect an immediate increase in the traffic to their website from highly qualified potential buyers and sellers from within their local area. All Ubertor Search Ads campaigns will be monitored on a regular basis by the Dynamic Creative Team.

Our team is truly excited about this partnership, and can’t wait to reveal more details about the offering early January 2015.

On July 19th and 20th, Reachd.com is running a 2 day in person class for business owners who want to take their businesses to the next level using the Internet. In this course you will learn all about social media, search engine optimization, Google Adwords and the power of blogging. Reachd.com has been running these sessions since 2007 and has trained hundreds of real estate agents!

Register at Reachd.com

On Wednesday May 20th Reachd.com will be holding a full day training session on Google Adwords.

There are only 2 seats left (6 total in the class) – if you have any questions please feel free to contact Reachd

3 Hour Video Training
Special Guest: Gary Vaynerchuk
Saturday June 28th 9am – 12pm
Zillow’s Office (999 3rd Ave, Seattle, WA)
$200.00 (includes FREE Flip Video Camera and FREE copy of Gary’s book)
REGISTER NOW

The Vancouver Real Estate Tech July Meetup
Special Guest: Scott Humphrey, Peak Performance Specialist
Monday July 7th 6:00pm – 8:30pm
Ceili’s Irish Pub (670 Smithe, Vancouver, BC)
FREE (feel free to bring a friend)
RSVP NOW

3 Hour Video Training
Tuesday July 15th 2pm – 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver, BC)
$200.00 (includes FREE Flip Video Camera)
REGISTER NOW

3 hours of Blog Training
Tuesday July 8th 2pm – 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost – $99.00
REGISTER NOW

3 Hour SEO Training
Thursday July 10th 2pm – 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost – $99.00
REGISTER NOW

Learn to Market Like a Snipper
3 hour Adwords Training
Tuesday July 3rd 2pm – 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost – $99.00
REGISTER NOW

Social Media Guided Tour (Facebook, Twitter, Linkedin)
Tuesday July 29th 2pm – 5pm
Ceili’s Irish Pub (670 Smithe, Vancouver BC)
Cost $200.00 + Bring a Friend for FREE
REGISTER NOW

April 17th 2008, 9:00am – Noon

March 11th 2008 – Sales guru Shane Gibson and Reachd’s Rodney Bartlett will be leading a unique 1 day training event that will teach you how to generate leads online as well as close them using Shane Gibson’s proven methods. Complete details and registration details can be found here.

April 17th 2008 – Seattle based Zillow.com is hosting a unique Reachd Google Adwords Bootcamp that will run in their beautiful downtown Seattle offices. Space is limited to 20 agents so be sure to register soon. Agents will be taught how the Google Adwords system works, as well as learn from Zillow’s DavidG about their EZ Ads system. Complete details and registration details can be found here.

What is a Landing Page? – “In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.” (from wikipedia.org)

So if your using Google Adwords to promote your business you should not have the ad going to your home page. You should have it going to a landing page within your website that is specific and targeted.

Now within the Ubertor system you can create landing pages quickly and easily. The great thing is that you can test your landing pages effectively. As I have mentioned many times in the past, Google does NOT like duplicate content. And if your testing different landing pages that happen to have some of the same content as other pages, Google can punish you. Well, not if your using the Ubertor landing page system. It is built with special code so that the search engines do NOT index them. That way you can test the same text but different titles or different text but the same titles. Or everything is the same except the lead generation form has different fields. The idea is to test, test, test.

The idea is that your ad is generating some sort of conversion. Instead of just having your ad pointing to your home page, put it to work. Ensure that your advertising money is getting you leads.

Start by creating some landing pages that are specific and targeted to whoever is clicking on your ad. Here is an example of a landing page that Rob Macpherson created for landlords.

You will also notice that there is no banner photo and no navigation on this page. The idea is to ensure that the visitor follows the steps that you want them to follow.

Start now! Start creating landing pages for your ads!

If you have any questions feel free to contact us.