Today’s digital trends, home buying process is a lot different than it was a few years ago. IDX has become tremendously popular among real estate websites and the number of IDX/MLS integrated websites is increasing day by day.
What is IDX and MLS?
IDX or Internet Data Exchange directly pulls data from the Multiple Listing Service (MLS) and then displays the information on the website. IDX grants the user access to search through MLS authorized properties so they could get adequate information about any listing registered in the system. The system behind MLS and IDX are the foundation in boosting cooperation between real estate agents and brokers to have a smooth flow of the sale and purchase of real estate property.
What are the benefits of IDX and MLS integration applied in your real estate website?
Catch their attention
Your website should display the content that your real estate prospects are looking for. In this case, showcase those listings! With an applied IDX/MLS integration in your website, you’ll maximize the chance of capturing quality leads and prospects.
Interactive map search and striking property galleries will allow your website visitors to find that perfect home for them on your real estate website, making them a lead that could become your customer.
Highlight your featured listings
IDX/MLS can automatically add active listings along with their listing galleries to your website’s Featured Listings page. This will allow your intended audience to easily see your property portfolio. This system potentially helps realtors generate a much qualified audience that
You can also take advantage of social media and share your listings to your followers and establish a much wider reach of audience.
Expand your audience to mobile
Since IDX/MLS is integrated in your website, you must make sure that your website has a responsive design. A responsive website ensures that your website, along with all its functionality, will adapt to any device or screen size. This means your real estate listings will display properly to your website’s visitors using laptops, PCs, smartphones, or tablets.
SEO friendly
Search engine optimization does not only rely on your keywords, meta tags, link networks, etc., it relies mostly on the content you provide that helps answer specific questions.
With the IDX/MLS listings on your real estate website, you make your site searchable to a specific audience because it provides relevant content to them related to their specific questions. When search engines see that you provide the right answers, your search result ranking will go up which results to more qualified prospects finding you.
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Ubertor has been helping Realtors around the globe – building, designing and creating websites for almost 20 years. We provide realtors with online technology innovations that empowered Real Estate firms, brokers, and agents to sell their property and build their brand.