Was here ever any doubt?

We have reached a critical mass in the real estate industry. The belief that land will appreciate forever, that traditional marketing works, and that your sphere of influence will support your business has been shattered. For if this sub-prime meltdown has taught us anything it is that we as Realtors need to consistently evaluate how we conduct our business; measuring is vital to our survival, especially in these trying times. We must embrace change, not resist it, and recognize that certain things are here to stay – especially the Internet.

The art/science of selling, will always be an integral factor in a Realtor’s success, there is no questioning that. How we sell and particularly where we sell will become increasingly important. Leveraging the power of the Internet in generating real estate leads is not only an effective use of your time, but will quite likely become the main source for obtaining clients in the near future. Do not let your fear of technology stand in the way of your success.