Squidoo – Ubertor Real Estate Blog https://www.ubertor.com/blog/ The best guide to Real Estate Marketing for Realtors websites worldwide Fri, 14 Oct 2022 23:33:18 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.2 25 business owners with Seth Godin in NY https://www.ubertor.com/blog/2008/04/14/25-business-owners-with-seth-godin-in-ny/ https://www.ubertor.com/blog/2008/04/14/25-business-owners-with-seth-godin-in-ny/#comments Mon, 14 Apr 2008 16:52:21 +0000 http://blog.ubertor.com/2008/04/14/25-business-owners-with-seth-godin-in-ny/ 21 Vancouver business owners traveled to New York this past week to meet with the famous marketing guru and best selling author Seth Godin. This intimate private event was setup as an opportunity for Seth to speak with us about marketing and being “remarkable” in all that we do. Plus we all had an opportunity to discuss our businesses with him and get his feedback, ideas, thoughts, etc on our specific businesses and industries.

Lots was gained by this exclusive opportunity. I took tons of notes from the full day event but wanted to point out a couple of things that Seth said that I found really interesting with regard to the real estate market.

First, he mentioned that 91% of real estate agents in the US don’t speak with their client after the closing of the deal. His point was that this is a tragedy and a loss of future opportunity. He talks about how marketing to people is difficult, especially if they are not listening. But past clients are listening and by marketing to them, you will see more results.

Seth also mentioned that if he was a real estate agent he would run a workshop on how to sell your home without a real estate agent. The idea being that it gets a bunch of people interested in selling their homes in a room with you, so that you can show them how much work can and does go into it. He said, some will go ahead and try and sell it themselves, but some will decide that it is too much work. It is an interesting thought.

Lots was gained by this workshop. It was a pleasure meeting Seth and having the opportunity to meet with him in such a small setting. Here are a few photos from the event:

michael jagger and stephen jagger with seth godin
Michael Jagger, Seth Godin and Stephen Jagger

seth godin workshop
The Group (sorry for the fuzzy photo)

vancouver eo
The Vancouver business owners (with 4 New Yorkers) and Seth Godin

]]> https://www.ubertor.com/blog/2008/04/14/25-business-owners-with-seth-godin-in-ny/feed/ 3 Seth Godin does not promote the VOW https://www.ubertor.com/blog/2008/02/22/seth-godin-does-not-promote-the-vow/ https://www.ubertor.com/blog/2008/02/22/seth-godin-does-not-promote-the-vow/#comments Fri, 22 Feb 2008 21:36:10 +0000 http://blog.ubertor.com/2008/02/22/seth-godin-does-not-promote-the-vow/ Marketing guru, Seth Godin wrote a great post today in his blog about the real estate market and Realtors specifically. Here are a few snippets:

“Plan A: You should quit selling real estate.”

“Some of you will stick with the standard business card with the standard photo, the standard office and the standard ad strategy and the standard approach to making the phone ring. It’s going to be a long haul if that’s your route.”

“The ones that are left, that’s you, can consider Plan B:
If you’re not going to be able to make a living by taking orders, by selling houses the way everyone else does, by using the never-ending rise in real estate prices to make sales, then what are you going to do? Whining is not an option.
In fact, I think this is an extraordinary opportunity for you.”

“The first is to become the expert in what you do….”

Check out the rest of Seth’s post about marketing real estate. It is an interesting take on the market and it has NOTHING to do with the listing. It is all about becoming an expert in your field.

]]> https://www.ubertor.com/blog/2008/02/22/seth-godin-does-not-promote-the-vow/feed/ 1 Confused about online social media marketing? https://www.ubertor.com/blog/2007/12/15/confused-about-online-social-media-marketing/ https://www.ubertor.com/blog/2007/12/15/confused-about-online-social-media-marketing/#comments Sat, 15 Dec 2007 16:29:34 +0000 http://blog.ubertor.com/2007/12/15/confused-about-online-social-media-marketing/ Cover of Our Social Media Marketing eBookDarren Barefoot and Julie Szabo run Capulet Communicationstogether. They do web marketing and social media relations, mostly for technology companies. They are based in Vancouver, but they spent most of 2007 working and living in Malta. Their plan for 2008 is to live in Morocco.

If Blogging, Facebook, Twitter, YouTube and Linkedin mean nothing to you or if your looking to understand more about social media marketing then Darren and Julie’s new ebook is for you. It is an easy read with examples tips.

You can buy their ebook here for $29

Here is a little video they put together explaining more about their book.

]]> https://www.ubertor.com/blog/2007/12/15/confused-about-online-social-media-marketing/feed/ 1 Buzz Marketing for Realtors https://www.ubertor.com/blog/2007/01/29/buzz-marketing-for-realtors/ https://www.ubertor.com/blog/2007/01/29/buzz-marketing-for-realtors/#comments Tue, 30 Jan 2007 06:10:04 +0000 http://blog.ubertor.com/?p=473 jordan behen tell ten friendsJordan Behan the President of TellTenFriends.com posted a list of tasks you can do to create some buzz marketing around your business. He has even promised to complete the list personally for his business. Here is the list from Jordan’s site (via Ron McDaniel):

1. Email an Old Friend or Acquaintance
2. Contact a Stale Connection
3. Email Extended Family
4. Call Someone You Have Never Talked To
5. Congratulations Call or Note
6. Send a Surprise Letter
7. Any Day Card
8. Mail a News Clipping
9. Social Networking
10. Online Directory
11. Squidoo Expert Lens
12. Tag Your Website or Blog
13. Blog/Message Board Comment
14. Join/Participate in an Online Group
15. Talk to a New Person in Person
16. Contact a Reporter or Writer
17. Contact an Old Employer/Employee
18. Customer Follow-up
19. Call/Email a Person You Respect
20. Mini Announcements
21. Digg Your Site
22. Flickr Fun
23. Personal Success Email List
24. Did You Know? – Trivia
25. Instant Messaging
26. Text Messaging
27. Email a Useful Link to Someone
28. Testimonials
29. Celebrate Success
30. Write a Blog
31. Have a “Get To Know You” Meal
32. Host a Dinner Party
33. Arrange a Networking Lunch
34. Publish an Article
35. Meet More Neighbors
36. Send a Press Release
37. Give a Speech
38. Volunteer
39. Online Interview/Podcast
40. Conduct a Survey
41. Local Government Involvement
42. Open House
43. Interview a Leader
44. YouTube.com
45. Meet Business Neighbors
46. eNewsletter or Newsletter
47. Produce an eBook
48. Nominate an Organization
49. Challenge a Coworker to a Buzz-Off
50. Podcast Show
51. Host a Seminar or Training Session
52. Unexpected Booth
53. Organize a Group
54. Become a Board Member
55. Conduct a Focus Group/Roundtable
56. Conduct a Customer Contest
57. Organize a Charitable Event

For more information feel free to contact Jordan directly as I’m sure he would be pleased to speak with you about buzz marketing and how you can take it to the next level for your business.

Jordan Behan
778-840-TELL(8355)
jordan[at]telltenfriends.com
www.telltenfriends.com

]]> https://www.ubertor.com/blog/2007/01/29/buzz-marketing-for-realtors/feed/ 4 Seth Godin’s Squidoo Voting Feature https://www.ubertor.com/blog/2006/12/22/seth-godins-squidoo-voting-feature/ https://www.ubertor.com/blog/2006/12/22/seth-godins-squidoo-voting-feature/#comments Fri, 22 Dec 2006 17:51:03 +0000 http://blog.ubertor.com/?p=448 Seth points out on his blog a new feature that can be added to any blog. Adding interactivity to your website is a great way to keep your readers coming back… for more details check out Seth Godin’s blog.
squidoo voting system by seth godin

]]> https://www.ubertor.com/blog/2006/12/22/seth-godins-squidoo-voting-feature/feed/ 1 Search Engine Keyword Tips https://www.ubertor.com/blog/2006/10/08/search-engine-keyword-tips/ https://www.ubertor.com/blog/2006/10/08/search-engine-keyword-tips/#comments Sun, 08 Oct 2006 17:07:54 +0000 http://blog.ubertor.com/?p=367 I wrote a few weeks ago about a single keyword phrase that had a very high search rate, but very few websites competing for that term. The term was “realestate agent in memphis tenn” and now if you Google that term, you will see that my blog is number 1 and 2 and my Squdioo lens is number 4.

I have done some more research and found some interesting keyword phrases that are highly searched, but not highly competitive for getting your website to be found under those terms. Here are some examples:

“homes sold in new orleans”
There were approximately 44 searches of this particular keyword phrase in Google within the last 24 hours.
There is approximately 1 website targeting this term.

“property listings parry sound”
There were approximately 168 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 2 websites targeting this term.

“affordable cottage property for sale in parry sound ontario”
There were approximately 205 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 5 websites targeting this term.

“new homes for sale in memphis area”
There were approximately 472 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 100 websites targeting this term.

“sell san antonio home”
There were approximately 81 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 2 websites targeting this term.

“sell house fast dallas”
There were approximately 52 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 3 websites targeting this term.

“hillsborough fast home sell”
There were approximately 51 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 3 websites targeting this term.

“vancouver canada real estate listing”
There were approximately 10 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 0 websites targeting this term.

Want to see an example of a popular keyword phrase that almost all Realtors want to be found under but that is not worth worrying about? Everyone wants to be found under “your city real estate”. Here is an example of why it is better to concentrate your efforts on the low hanging fruit rather than the highly competitive terms:


“vancouver real estate”
There were approximately 62 searches of this particular keyword phrase in Google within the last 24 hours.
There are approximately 263000 websites targeting this term!

]]> https://www.ubertor.com/blog/2006/10/08/search-engine-keyword-tips/feed/ 6